Development, Design, and Marketing


Mailchimp for E-mail Marketing & Small Business

We’re fans of Mailchimp over here at Front-Shack. In fact, we build all our campaigns within the platform – do one thing and do it well, they say! So, let’s talk a little about the application. Mailchimp is a software which gives you the ability to create e-mail campaigns, automate, create mailing lists, manage newsletters, track analytics and much more.  Mailchimp delivers all the hassles of managing a campaign under one umbrella, putting you directly in the driver seat. While we love Mailchimp for it’s simple to understand interface, there is a lot to dive into.

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Importance of Designing a Website for Mobile

In these technology-driven times, there has been a spurt in the number of mobile phone users. Consumers turn to mobile to optimize their lives, from connecting with the outside world to shopping, from getting directions to using fitness apps, from exploring recipes to staying current, and what not. If you are a startup looking to make a remarkable presence online, you ought to opt for a mobile-first design. Your website is the digital face of your brand and a mobile-friendly design can expand your reach and audience, especially as more than 50 percent of B2B search queries are made on smartphones. Websites that ignore mobile users are more likely to lose out in the long run, receive fewer and shorter visits, get less traffic, and receive lower engagement rate.

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Should I use WordPress Plugins? How Many is too Many?

Currently, there are somewhere near 50,000 WordPress plugins available within the WP plugin database. While it may be tempting to take on the role of a kid in a candy store, it is important to understand more plugins could potentially cause more problems. Improper management of plugins may cause a large array of security vulnerabilities, performance issues, bogged download times, and even functionality.

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